The risk of starting a new company was not new to Mr. Cardenas. Born in the City of Cali, Colombia Mr. Cardenas demonstrated a keen sense of entrepreneurial spirit by developing small organizations that met the needs of his potential customers. In 1986 at the age of 16 Diego created and co-founded ComSoft Ltda., a service oriented computer-consulting firm in the city of Cali, Colombia.
In 1996, Diego Cardenas entered, participated and formed a partnership to start Stomp, Inc., a manufacturer of computer software and accessories.
When Avery Dennison www.avery.com acquired the CD Stomper from Stomp, Mr. Cardenas went to work on developing new products with the capital obtained in the transaction.
Currently Diego shares his passion for technology and writes for the biggest Spanish language technology blogs such as tutecnologia.org and compuhombre.com.
In addition to this Diego is the principal consultant in www.diegocardenas.com. A boutique consulting located in southern California which focuses on small and midsized businesses and teaches them on how to make technology a competitive advantage.
In addition Diego has been a Titanium levle powerseller on the eBay marketplace and one of the fatest growing resellers in the video game category. Diego has taught for the ABL Academy of Business Leadership in the USC campus.

Diego has won the Entrepreneur of the Year Award 2003 from the Minority MBA Magazine.The 2nd Small Business from the ICESI university in Cali, Colombia. He has been nominated to the Brillante awards.

Even with his demanding work schedule, Mr. Cardenas continues an active role in the Hispanic community. Diego has been a member and of the Orange County Chapter National Society of Hispanic MBAs (NSHMBA) www.organceounty.nshmba.org and held the Position of President for the 2004 NSHMBA Orange County Chapter. Diego is also a member of the Latino Business Association (LBA), www.lbausa.com , NALEO www.naleo.org and Latino Coalition www.thelatinocoalition.com and co-founder of Hispanic-Net Southern California www.hispanic-net and www.nshp.org

Mr. Cardenas’ philosophy has always been to never quit in his endeavor for success. Although the risk to start some of his ventures was substantial, failure was never an alternative. His positive attitude has been a reflection on all of the employees/co-workers and partners and should be a role model for all young Hispanic entrepreneurs with an idea. Currently Mr. Cardenas is looking for new products and ideas that can take his leadership abilities to the next level.

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